Content Writer [April 2023 – Current] 
ASIM JOFA

• Generated diverse content including product descriptions, fashion write-ups, advertisements, email campaigns, blogs, public relations materials, and promotional content.
• Crafted empathetic canned replies addressing customer queries, resulting in enhanced satisfaction and reduced response times.
• Conducted extensive research on fashion trends, industry news, and consumer insights to ensure content relevance.
• Collaborated with design and marketing teams to produce visually appealing and SEO-optimized content aligned with brand standards.
• Maintained consistency in brand voice and style across all channels to enhance brand recognition.

Associate Marketing Manager [January 2022 –April 2022]
Image Pakistan Limited

• Launched 2 major marketing campaigns for Printkari’22 and Lawnkari’22 combining conventional, digital and influencer marketing resulting in a 10% increase in audience reach and engagement.
• Rolled out 1 strategic public relations campaign and enhanced social media presence, Achieving a 5% growth in social media followers from universities targeting 18-28-year-old girls.
• Performed 3 mall activations at Dolmen Mall Karachi and 1 Corporate Social Responsibility (CSR) program for women, ensuring brand value alignment and contributing to a 5% uplift in local brand recognition.
• Oversaw Above The Line (ATL), Below The Line (BTL), and Out Of Home (OOH) operations, Improving agency and vendor relationships, which led to a 10% cost-saving on marketing materials.
• Used Integrated Marketing Communications (IMCs) for content ideation for collection launches.

Digital & PR Account Manager [July 2019 – August 2021]
Mind Map Communication

• Developed and executed digital marketing and PR strategies for clients, ensuring alignment with their business objectives.
• Managed client relationships, serving as the main point of contact for all communications and inquiries.
• Monitored and analyzed campaign performance, offering recommendations for improvement based on data-driven insights.
• Planned and executed events and brand activations, working closely with vendors and partners for successful execution.
• Supervised product, fashion, celebrity, and commercial shoots across the city.

Business Manager [June 2018 – July 2019]
Deepak Perwani

• Developed and implemented strategies to increase sales and profitability, including comprehensive e-commerce sales and marketing plans.
• Managed inventory and supply chain operations to ensure timely and efficient delivery of goods.
• Established and maintained relationships with customers and suppliers, continuously monitoring market trends and competition.
• Successfully organized Deepak Perwani’s First Solo Show in collaboration with Fashion Pakistan 2018.
• Monitored and managed website and social media accounts, handling online business transactions efficiently.

Sales Promoter [January 2017 – June 2018]
Oppo

• Drove sales with excellent customer service, achieving a 25% increase in sales.
• Participated in promotional events and product launches, enhancing brand awareness.
• Ensured retail locations were well-stocked and presentable with prominently displayed Oppo products.

Information Technology Administrator [August 2016 – January 2017]
The Smart School, Karachi, Pakistan.

• Prepared over 30+ exam papers, announcements, notes, and school forms annually for students and faculty.
• Conducted regular maintenance and repairs on 10+ computers, projectors, and LAN systems in the IT room.
• Installed, configured, and troubleshot hardware, software, and networking systems, ensuring 99% uptime for technology resources